Where does pizza by weight come from?
Pizza sold by weight has a real history, and it did not start with any single modern brand. It traces back to Rome, Italy, where a style called pizza al taglio (literally 'pizza by the slice') was developed. Pizza al taglio is baked in large rectangular trays and sold in slices priced per kilogram or per 100 grams, a tradition that is common throughout Italy to this day and has since spread to pizzerias around the world.
How the weight-based idea reached Faisalabad
While the pay-by-weight idea has deep Italian roots, it has traditionally been served pre-made, cut to order from a tray. Pizza Per Kg has brought a build-your-own version of this concept to Faisalabad: the dough and base are free, and you only pay for the weight of the toppings you personally choose, such as cheese, meat, olives, mushrooms and more. You can read the full breakdown of how this compares to a normal pizza order in our article on Conventional Pizza vs Pizza Per Kg.
Why we built it this way
We wanted Faisalabad to have a place where customers are not locked into a fixed recipe. Pizza by Weight is available only at our restaurant in Ittefaq Commercial Market, so our team can build and weigh your pizza in front of you. For everything else, our full Regular, Special, Royal and Premium Selection menu is available for dine in, takeaway and home delivery across the city.
Common questions
If you are wondering about sizes, pricing or delivery areas, our Pizza Per Kg FAQs article covers the essentials.
Visit us
Come try Pizza by Weight in person at Ittefaq Commercial Market, Faisalabad, or call 03200779699 to order from our regular menu. For feedback or complaints, call 03101742564.